JT’s Christmas digital marketing campaign and the way data and insight is used to measure how customers rate their experiences have put JT on the shortlist for two national awards alongside some of the biggest names in the technology world.
The UK Digital Experience Awards has shortlisted JT in two categories – Best ‘Digital Marketing Campaign Initiative’ and Best ‘Use of Analytics and Insight’, alongside global household brands BT and EE.
JT’s ‘Step Into Christmas Together’ campaign which used Snapchat and Augmented Reality technology to create a festive virtual town has earned JT a place as one of five finalists. The campaign brought the highstreets’s magical appeal of Christmas to customers digitally, resulting in an 86% increase in online sales for the period. JT was also recognised for the changes it has put in place to collect customer experience data, allowing it to drive further improvements and channel more benefits back to its customers. As part of JT’s data analysis, it introduced ‘JT Voice’, an online feedback forum which has seen nearly 1,800 members register in the 12 months since it was launched.
Tamara O’Brien, Group Head of Marketing, Brand and Customer Experience, said: “I am thrilled that our team stands shoulder to shoulder with those in huge international companies like BT and EE. To be shortlisted for these prestigious awards is evidence of the hard work they put in every day, ensuring that the information we gather is used to deliver the very best possible service to our customers.”
This is the 6th year of the UK Digital Experience Awards and the first year in which it will be held entirely online. Judging of the finalists is due to take place on Thursday 16 July.